“To understand the media requires you to set aside logic and reasoning.”
“So I found that journalists use themselves as the source of their own lies.”
“To expect non-hypocrisy from most people in the intellectual realm is a fantasy.”
No wonder the world presented to you by the mass media seems completely divorced from reality.
Newsflash: It is. And it’s done on purpose.
These are just a few choice quotes from Hoaxed, the companion book to writer Mike Cernovich‘s upcoming documentary about the media and how it distorts the truth, and give a good idea of what message Hoaxed is trying to convey.
You might not like Cernovich. You might find his mindset stuff hokey and his politics not to your liking. You might even not like me for having a positive view of the guy’s work. But one thing you can’t deny is that he puts his money where his mouth is.
Hoaxed shows this by not being a partisan hatchet job pushing a specific partisan political agenda. It also doesn’t get “revenge” on the media for all the lies it’s told about Cernovich. Instead, Hoaxed features complete, unedited versions of the interviews used in the film to discuss the issue of what has entered the American lexicon as “fake news.”
Because our news media is fake. At least, most legacy outlets, be they print, cable, or on-line. I’ll spoil things a little for you, but the thread running through Hoaxed is that people want raw, unfiltered truth that lets us make up our own minds. Without trustworthy news-gatherers who do this for a living, we are easy to manipulate. Which is the reason fake news, aka propaganda, exists. It always has and it always will.
By presenting these unvarnished interviews, Hoaxed once again shows Cernovich walking his talk. It’s meta in that way.
Hoaxed also features some short essays by Cernovich himself which provide some context for what he’s trying to do. They’re pithy and really lay out the reasoning behind the entire Hoaxed project: a nation can only survive and thrive if it’s based in truth and if different sides can talk to each other without resorting to violence.
And we are not there at this particular point in time.
The best way to form an opinion about Hoaxed is to read it yourself. It’s a pretty dense read, and I wish some people were interviewed longer, while others I wish would shut up . . . particularly Jordan Peterson. What the hell is this guy talking about? Does he even know or believe half the gibberish that comes out of his mouth? His segment was one of the longest and added the least to this book.
And speaking of Peterson, man has the bloom come off of that rose for me. I considered myself a fan in that I liked how he stood up to PC culture and preached a message of positive masculinity and personal responsibility. Then I read his book 12 Rules for Life and all of a sudden I was no longer impressed. He takes hundreds pages of gobbledygook to make five good points. Maybe because I have an awesome dad I’m not his target audience.
(Anthony Scaramucci (more on him below) went on and on a bit, too . . . interesting guy but damn man!)
At least Stephen Molyneux, who also had a long interview, had a lot of interesting things to say about the nature of truth, philosophy, and what an actual argument consists of. I liked his interview more than his own book.
Documentary filmmaker Cassie Jaye and right-wing Proud Boys founder (and Vice co-founder, which seemingly by-law has to be used to describe the man) Gavin McInnes give good insights into what it’s like being lied about. Jaye in particular had a particularly bitter experience learning that her former left-wing feminist friends did a complete 180 toward her for the mere sin of disagreeing with them on one thing.
Former Google employee James Damone, author of the supposedly controversial “diversity memo,” also has an interesting, slightly harrowing story about the media’s destructive power. I only wish his interview were longer. Controversial Infowars head Alex Jones also shares his own experience of being smeared by Megyn Kelly’s profile of him, which, whether you like Jones or not (I’m guessing most of you don’t), you can agree people don’t deserve to be lied about.
Dilbert creator and persuasion expert turned political analyst Scott Adams has an interesting discussion about media and persuasion which is familiar if you’ve read any of his work, but provides a good primer of his worldview if you haven’t. Writer, marketing expert, and entrepreneur Ryan Holiday gives a fascinating glimpse into the world of media manipulation, first from an advertising perspective and then extrapolating broadly. And he criticizes Cernovich, which makes for an entertaining read.
The interview with guerilla journalist and raconteur James O’Keefe of Project Veritas game is worth a few reads. Here’s a guy who does present the unvarnished truth . . . and he still gets lied about and accused of doing all the dishonest things the media itself does. And former Trump director of communications Anthony Scaramucci is surprisingly intelligent and has some great ideas about how legacy media could adapt for the current technological era we live in–very different from how the media portrayed the man!
You’ll notice I’m leading someone out: Hawk Newsome, leader of the Greater New York Black Lives Matter, lawyer, and political activists. That’s because his interview was one of the most interesting and most revelatory. Hearing him explain what he’s all about in his own words has given me a lot to think about, not only about media manipulation, but the troubled history of police interactions with black communities, and isn’t that what news is supposed to do?
I heartily recommend Hoaxed, even if you can’t stand Mike Cernovich. You might not agree with him, but you’ll find interesting, full interviews with people you’d never see on mainstream outliers. And Cernovich lets them speak with very few interjections, and those are mostly prompts on his or his team’s part to keep the interview moving.
The media is lying to us, and has been for a long time. It’s good to find out how and why.