For starters, let me say that (1) I fully support boycotts, because people can do whatever the hell they want, (2) it’s nigh impossible to make “voting with your dollar” have any impact if there aren’t enough dollars involved, and (3) your pious market-worshipping friend who can’t stop pleasuring him- or herself to Kirk’s ten principles can cram their bowtie up their rear end as they whine about “stooping to their tactics.”
People who hate you and everything you stand for tend not to respond to self-satisfied virtue, no matter how forcefully asserted. In fact, your principles make them dig in even further. People respond best to pain. And I’m a civilized society, economic pain is far more preferable to physical pain.
This is why we “can’t have nice things,” as the cliche goes. This is also why I am a full proponent of retaliating in kind. Every single side in this sick, sad country will not learn until we’re all poorer, more unhappy, and less-willing to share what we think.
Yes, this means things will get worse before they get better. Boo hoo. The world is not a perfect place. Deal with it.