Institutionalized: “to make into an institution . . . give character of an institution to . . . to incorporate a structured and often highly formalized system . . .”
Presented without comment:
The Walt Disney Company is so huge that, absent a formalized structure, it wouldn’t be able to get anything done. But Disney is just an example of how this idea institutionalizing everything, including the content, is a firmly entrenched part of nearly every form of entertainment or escapism that you partake in. This idea of gatekeepers giving a patina of quality to something that has gone through some sort of rigorous, formalized process is pervasive in nearly every facet of life, and not just entertainment.
After all, a doctor who went to Harvard for medical school is clearly superior to one who went to, say, one who went to the Sanford School of Medicine at the University of South Dakota, right? I mean, just on paper, it’s axiomatic, isn’t it? Who cares about the doctor’s actual history of results, you know?
And so it goes with what you watch, read, and listen to. It’s all been filtered through a big machine in order to get a big, fat, institutional stamp of approval. And everything without that stamp is clearly inferior.
It’s obvious, isn’t it?
The power of big New York publishers to hand out golden tickets capable of turning struggling authors into millionaires is an artifact of the 20th century. Now? As Moe Greene would say, they don’t even have that kind of muscle anymore.
If you were an aspiring author trying to break in prior to the 1980s, New York publishers were your best shot at the big time. Since 2006, indie has stolen tradpub’s thunder to the extent that you’re now four times more likely to make seven figures by going indie than by signing with a traditional publisher.
But old habits die hard, and industries that are still making money, without realizing that they’re surviving on legacies of past greatness, will continue to follow the old ways. Disney will keep churning out stuff with the Star Wars label slapped on it, year after year, heedless of the negative financial consequences due to viewer fatigue and failing product quality.
The music industry will keep reproducing the thing that’s selling records now ad infinitum for the next five minutes, until people get so sick of that cookie-cutter thing that they move on to the next cookie-cutter thing to fill the silence for the next five minutes.
The book industry, particularly in the science-fiction and fantasy realms, will continue pumping out massive doorstop-sized tomes of “epic” fantasy that will never be completed, as long as the stories are soaked in post-modernist thinking and contemporary political right-think.
As long as the wrong-thinkers get shut out. Because the stuff they make is bad. And it’s bad because it doesn’t have our seal of approval.